Details are everything
Attention to details can make or break a product. I was just downloading dropbox and I noticed a facinating thing. On the download page there are instructions for installing. It's just a few images of your browser download window and the installation confirm popup telling you where to click. Now the fascinating thing is that those are images of YOUR browser. They change depending on the browser or operating system you use to visit the site so that there are no confusions. Now this is what I call attention to detail. That is why Blizzard is making the finest games and Microsoft is making crappy OS-es. Kudos Dropbox!
